LINK UP WITH AKOREDE AJIBADE – Sell Your Market On Social Media Series. Ep1
Hello reader, my name is Akorede Ajibade, currently a graduate student at the University of Texas-El Paso, the creative coordinator for the social justice initiative here at Texas-El Paso, United States of America, a Youtuber and content creator. https://bit.ly/3cplTTp
I am going to share my experience of selling my market through social media. Tife gently asked for the pros and cons in this, but I’ll like to say it is only pros and tactics to stick to the pros. Please read along;
I started putting out my work, after a training I went for at the voice-over academy, shout out to Mr Seun Shobo, the Brand master. http://www.thebrandmaster.me/ He taught us on branding and reasons to put our works out there. Before that, I had an idea on the importance of putting one’s work out there, but I never took it seriously, I was posting on my social media space just for the fun of it.
In 2018, I started putting essence and intentionality to contents I post on my social media.
I would say, there was a way the brand master explained it that sparked something different in me concerning branding. I became more conscious about what I was putting out there and how it fits into the standard and values I represent.
My social media pages became branded in a certain way that you will realise the contents I was putting out was with essence and intentionality. I wouldn’t as much associate my pages with anything opposite of the brand I want for myself, or what I stand to represent, which is; a Godly woman with a passion for her job as a creative, Public Speaker and TV presenter.
What made me start this?
Apart from the training, I realised people scale and judge you by what they see, and what they see is what you put out. They won’t see what you eat if you don’t put it out, they won’t see your lifestyle, if you don’t put it out there, they won’t know what’s going on in your life, if you do not put it out there and if they don’t see anything, they classify you as someone who doesn’t have anything going on for him/her.
I will like to also hinge on the philosophy of attraction of like minds. In my case, I wanted people of like minds with my vision to be attracted to my page. For instance, if you need a TV presenter and my page was too random for you to quickly articulate what I am into, then you wouldn’t contact me. Basically, you won’t attract people of like minds, if you don’t show you’re one of them.
Another thing that prompted me to start putting my work out there was when I became certain of the career path I wanted to walk in life.
I loved being creative, and I wanted to take my Creative skills; as a creator, speaker and presenter to the next level. I tenaciously sought to do something great with it. So I started to put my work out there with so much intentionality. In my course of training and self-realisation, I heard a lot of testimonies that would butter me up to continue being consistent, what I didn’t realise is, I will be sharing mine soonest.
In 2019 I started to attract so many opportunities, which I’ll share a few highlighted ones in my career.
Let me start with the one that happened with my alma mater. I am connected with a lot of my alma maters on social media, but this is in reference to Caleb University. When they reached out to me stating they wanted me to come to speak at the school as an alumnus who was making waves in her industry, I was astounded, but not as blown away as when they called out my profile before inviting me to the podium. I didn’t as much give them my profile, and to see how much they did their research and found all that. I knew I was doing something right.
They went as far back to the blog I started almost 4 years ago while I was in school, that got me an award,
a plaque that will remain one of my most cherished possessions.
Another unforgettable opportunity was one time I got a direct message on Instagram to come to speak on how to socialise to corporate staff. It was an initiative that incorporated professionals from the corporate sector in the workforce, staff from top companies like Chevron, Shell, Total and the likes were present at this event. And they needed someone from the social side to come to speak with them on how to socialise. All I was thinking was a small girl like me, in the midst of these big people. At the end of the event, I got a gratitude plaque.
These opportunities, I saw it as a way to lend my voice to people.
To pinpoint that it wasn’t all rosy opportunities that were coming my way. There were some jobs I had to turn down, even though I needed the money or exposure; this was because I already represented a brand I had built for myself, and any other thing that doesn’t fit in to what I stand for, or doesn’t take me to a next level in my career, I wasn’t going to associate myself with it.
Whatever aligned with the vision of where I am going, and who I am and still becoming is a yes for me.
Last testimony I’ll share is the email that I received that prompted my move to the United States of America. I was indifferent and I felt comfortable where I was here in Nigeria, well psychologically comfortable, basically, I didn’t see any reason to move, I had my plans laid out already. But I kept getting a nudge about it, so I discussed with a friend. She said to give it a try. Which I did, and here I am today.
During the process of my move to the United States of America; for my graduate school as well as the job offer I got, they made me understand that my social media platform was one of the things that caught their attention. And according to them, they were impressed, although they were still going to do more social research. I guess they meant to dig deeper than the surface. True to their words, they did and were more impressed which landed me the job.
Now, this reminds me of a story I heard about a lady who was lobbying for a job with an NGO company in the states.
She had gotten to the final stage of that interview, and all that was left was for them to check her out in the digital space. Guess what, they saw she was listed on porn websites and had posted a lot of nude pictures in compromising places. In her defence, she tried explaining to them that it was her past, but then the internet never forgets. That cost her a lifetime opportunity for her, simply because her dream company didn’t want a stain to their incredible brand and reputation.
That made me think back with a grateful heart that I was conscious and intentional about the contents I put out on my social media space early enough. I mean, I could have ended up like that lady and this opportunity could have slipped off. All of these is what putting my work out there has done for me.
To those people with the excuse of saying “it’s not my thing” or “not my style”,
That is a lie, putting your work out there does not have to do with you being an introvert or extrovert, all that matters is you have goals for your career or business that you’re doing, and no matter how hard you work, forget it, nobody will see you if you don’t blow your own trumpet, so the best thing to do that is, forget the kind of personality you have, and remember that if you don’t put your work out there, your work will not be seen.
Now there is a difference between who you are, and what your work is, your work carries its personality and that is what you should project, you’re not projecting yourself going to the party or hanging with your boyfriend or girlfriend or family, you’re projecting work.
There was a time I was at a rehearsal for a stage play I did when I was in Nigeria, we were talking about our social media platforms, and someone said ‘’Korede all you do is, slow-mo videos when you go to events and red carpet moments.’’ I was like “oh, I’m glad, I’m glad because that’s what I want you to see, my work”.
Always remember that the social space will only see what you want them to see and if what you want them to see is your work/creativity? Then put it out there.
Wrapping this wonderful session up, I’ll say, life will not happen, you have to make it happen. Life was given to us by God for us to rule and dominate, so what you do with life has to do with you and that is all that matters. Life was given to us as a gift, and what you do with it, is our responsibility, Life doesn’t happen to us, we happen to life, that’s how God designed it.
Remember this importantly amongst all I’ve said,
we grow in the direction that we ask.
That is something I have realised now, with my experiences. I wanted to be a better presenter, I started asking questions, being curious about the profession and I got better at it. We happen to life, life doesn’t happen to us.
Thank you Tife of Fiction Tales for this amazing opportunity. Talk to you again soon.